A picture may be worth a thousand words, but what should you expect to pay for it? It all depends.

If you need a highly specific image (or group of images) that is 100% unique to your brand, a professional photoshoot is the answer. But if you’re willing to make a few consolations, you can save considerably by using a stock photography agency. These comprehensive image libraries contain millions of affordable photos that are submitted by photographers and classified into two categories: Royalty-free and rights-managed. (more…)

For those of you who have ordered printed materials, you’ve likely been asked whether you want coated or uncoated paper. Aside from your personal preference about how the paper feels, there is actually a more important consideration, one that can make all the difference in making a powerful impression. (more…)